![]() Novartis is the first to implement the blended solution. For instance, top physician influencers routinely publish links to therapeutic-specific presentations after speaking at a conference, and these often garner the most interactions.” “The number of posts directed towards peers is doubling in many markets-the more specific, innovative posts prove the most engaging for HCPs. Cantab Pi brings dynamic targeting capabilities and more than two million HCP profiles from a range of sources, including social media and clinical journals, to Aktana’s Contextual Intelligence platform. “While social media engagement among HCPs varies, our data shows emerging digital opinion leaders engaging in relevant social media conversations in certain markets at least once a day,” said Siniša Slijepčević, founder and CEO of Cantab Pi, Aktana partner and leading data analytics and machine learning technology company. 2 And, according to Sermo’s May 2022 Physician Impact Report, two-thirds of physicians spend an average of two hours and 22 minutes on social media platforms a day. 1 One UK study showed that HCP posts about healthcare increased from 10% in 2013 to 50% in 2019. For healthcare professionals (HCPs), social media is now a driving force for disseminating information, advocating for change, and connecting with patient communities and peers.Īccording to a survey of more than 4,000 physicians, nine out of 10 physicians use social media for personal reasons, while two-thirds use it for professional reasons-a number that is growing higher every day. ![]() Healthcare and life sciences are no exception. More industries are prioritizing social media as they recognize its significance for appealing to consumers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |